About
Run on Data. Built on Relationships. Grounded in Strategy.
Every business exists to serve someone. Yet decisions about who to serve, how to serve them, and where to grow too often rest on instinct. We answer those questions with the rigor of a data scientist, the judgment of a seasoned operator, and the market sense of a broker — and we show our work.
MEET TWOTEN STRATEGY
The Expertise Behind the Intelligence.
JJ Perino
Founder and President
Under JJ's leadership, TwoTen Strategy has become a leader in the retail strategy and marketplace intelligence industry, offering tailored services that simplify complex business challenges into actionable strategies. Prior to founding TwoTen in 2018, JJ held multiple strategy and leadership positions at Nike in Operations, Retail, and Marketing.
JJ lives in the mountains of Idaho with his wife and two young sons.
Ben Witten
Partner
Ben brings more than 15 years of experience at the intersection of retail real estate, location intelligence, and strategic advisory. He previously led the Real Estate vertical at Placer.ai, where he worked with customers to apply advanced location analytics. Earlier in his career, Ben drove finance and asset management functions at Trademark Property Company.
Ben hangs his hat in Fort Worth with his wife and their twin daughters.
Justin Apuan
Intelligence Production
In addition to leading the Intelligence Production team at TwoTen, Justin supports clients with project management and day-to-day operational support. Prior to joining TwoTen in 2023, Justin was a student at Boise State University, leader in the Army ROTC, and infantryman in the Idaho National Guard.
Originally from Seattle, you can now find Justin exploring the mountains and golf courses around Idaho.